Using Color To Build Your YTB Travel Business

How can your understanding of COLOR help you build your YTB Travel Business?

It's simple! By understand the "colors" of people, you will also understand how to better relate to them and share your business with them. The truth of the matter is that everyone can be said to reflect a color in their personality. People can be divided into Reds, Yellows Blues and Greens or combinations of some or all. Each color has characteristics that when you learn to identify them, will give you special insight into the best ways to appoach and motivate them.

Reds comprise 15 percent of the population. These people tend to be the more authoritative, pushy and aggressive people who like to be in control. Many of your classic salespeople will fall into this category. You'll also find very accomplished CEOs, attorneys, very driven athletes, pilots and other "Type-A personalities" who fit in this category. Reds are known to be goal oriented, and it goes without saying that they tend to have huge egos and short fuses. These people are such strong leaders themselves that they can be difficult to manage. They are used to leading, not following. When a Red is dressed, they tend to wear high powered business suits. They are motivated by P.M.S. - Power, Money and Success, and because they have such huge egos, the way to get in and stay in their good graces is to stroke their egos. You will want to show your Red prospects the merits of your company compensation plan and any info you have on successful leaders, from the outset. You will want to get straight to the point because they don't have time for small talk. Show them the money! Red's demand respect, so be sure to show it to them. Of all the colors, Reds are the most domineering and difficult.

Blues also make up 15 percent of the population. Blues are fun-loving, open and direct people who are naturally drawn to network marketing companies. They tend to have high energy and can be extremely creative people. Because these are the people who love life, love people and love to talk, they are a natural fit for networking businesses because of the "social" and "relationship-building" aspect of it. Because Blues are very social and sociable people. They are talkative and can be scattered and unfocused. In your network marketing business, you need to work with your Blues to help ensure that they don't talk too much when sharing the business with prospects. Blues also have difficulty managing their business because they lack order and organization skills. However, if you can train a Blue to focus and follow a systematic approach to business building, you will have one of the best team members ever because they are the consumate "people persons". Blues enjoy dressing in as colorful clothing as they have personalities. They usually like bright, brilliant and bold colors, and you'll often see them wearing colorful clothing (like Hawaiian shirts for example) that draws attention to themselves. Blues tend to dislike numbers, facts and figures so when you share your business with them, you don't want to bore them with a lot of statistics and financial data or details. If you promote your business with parties, you definitely want to invite your Blues because they are social butterflies. You can also give them an overview of your business as long as you focus on the fun aspects of the business. Blues will need your help with setting up a plan for their business and sticking with it. The more you can assist them with getting their business organized, the better they will be for you and the business.

Greens comprise 35% of the population and are the exact opposite of blues. Greens are indirect, not very social, more reserved and more introverted. Greens are more spoken and exact, and tend to like statistics and numbers, figures, facts and raw data. A Green's idea of fun is creating a new spreadsheet or analyzing statistical data. Greens are detailed, well organized and great planners. Give a Green a problem and they will analyze it ad infinitum. This is the main problem you will encounter with Greens because they tend to over analyze every detail, and suffer from analysis paralysis. When you talk to a Green, you will get short, one word answers. If you are working with a green, give them more than less information. The one who gives a green the most data and the most accurate data wins. Greens are so opposite from Blues that they have difficulty understanding Blues and how they can be productive or successful because Blues are scattered and unorganized. A good trait about Greens is that they are very persistent. Greens are the accontants, engineers, planners and organizers. Greens are turned off by pushy and aggressive people.

Yellows comprise 35% of the population. Yellow's are open but not very direct or easy to communicate about their feelings. If you ask them a question, they probably will answer the question but they won't volunteer any additional information. The great news is that you can depend on a Yellow. They are loyal, great listeners, exceptional team players, supportive and nurturing. They are the best at using both sides of their brain. Key words to use when communicating with a Yellow are "team", "together", "relationship" and "family." Yellows enjoy life, are overly sensitive and hate pushy people and kind of confrontation. Yellows are open like the blues, but indirect like the greens. Yellows are usually your teachers, nurses, and counselors. Their dress is casual and comfortable and their speech is soft and gentle. Yellows are not goal oriented. If you are working with a yellow, because they are so nurturing, be sure to let them know how they can help others and show them that you will be there to support and help them. It's important that they know that they are part of a team.


If you are in YTB Travel or any network marketing company, you can use this information to help you identify your core leaders or other prospects, and to determine how best to approach and communicate with them for greater success and conversion rates. But no matter what kind of business you are in, you can use this information to align your marketing and communications strategies. It will not only help you build your business but using it effectively can also enhance your personal life.

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Regina Osei is a successful mentor and coach who teaches her YTB Team members and other business owners how to succeed in business and how to market their businesses using diverse strategies and approaches both online and offline. If you are interested in starting your own online travel business and want the benefit of a mentor who is committed to your success, join our team today at http://regina.vacationmedia.net. If you have questions, e-mail me at: reginaosei@gmail.com or call 901-221-1630(1)